2009 Community and Social Media Study
We are pleased to make available a PowerPoint presentation summarizing results of The First Annual Community and Social Media Study, conducted by the e-tailing group.
In a succinct series of ten slides you will learn:
- Levels of commitment to community and social media by merchants and brands
- Their greatest concerns about social media trends today
- Their primary goals of social media beyond increasing sales
- Ranking of social/community tools' contribution to sales and customer engagement
- Most effective tactics in mobilizing brand advocates and influencers to spread the word about products/services
...and more
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