2009 Community and Social Media Study

We are pleased to make available a PowerPoint presentation summarizing results of The First Annual Community and Social Media Study, conducted by the e-tailing group.

In a succinct series of ten slides you will learn:

  • Levels of commitment to community and social media by merchants and brands
  • Their greatest concerns about social media trends today
  • Their primary goals of social media beyond increasing sales
  • Ranking of social/community tools' contribution to sales and customer engagement
  • Most effective tactics in mobilizing brand advocates and influencers to spread the word about products/services

...and more

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